AMC Idents
Taking into consideration the tagline 'Something more' provided by Troika, we created a pair of idents that spoke to the idea of trying to discover that something more. One representing the idea of going deeper, and another representing the idea of an unexpected twist.
All of this while keeping a premium and elegant style that speaks to the hierarchy of the brand.
S T I L L S
M O O D B O A R D S
Credits
Design/animation:
Eddy Nieto
Chris Salvador
Music:
Ludovico Einaudi-Time Lapse